“Mi”, pronounced “Me”, is about embracing each individual’s own uniqueness and taking ownership and pride in that which makes you (and me) special.
“One” symbolizes a sense of connectedness, being one of us. No longer ostracized as a smoker, but united, part of a community, a family, standing together as one.
Our brands are the creative expression of collaborations amongst thousands of individuals from across the globe who dare to dream and lend their inspiration, encouraging us to create something impactful, unique, and special. We stand for something better, something different.
We invite you to help us on our mission to improve the lives of adult smokers and their families - physically, emotionally, environmentally and societally – by eradicating the harm caused by smoking and changing the world for the better, with style. Elevate your life and celebrate your uniqueness as we all work together to improve our lives and the lives of those around us.